CALENDARS & DIARIES
Our customers love our offshore Book Printing approach not because we are producing books, diaries and manuals at lower cost but because of the exceptional selection of fine materials and options to make the book stand out. CEC has been involved on several book printing projects and have produced professional looking books by creating a professional cover design, finding ways for example (from changing the size by fraction of an inch) to reduce thousands of dollars without any real effect on the quality of the books and using new printing techniques and inks leading to extremely rich results.
FREMONT BANK
A reputed financial institution in Silicon Valley buys Pocket diary every year for its customers. To control the expense, the institution was buying this item online. Since the item was off the shelf the only customization that the bank can get was their name and logo printed on the cover page.
CEC came up with the value proposition for the bank that would not only help them to differentiate their product from the crowd but also make it more relevant for their end customers. We produce the diary with company logo printed not only on the cover page but also on each of the inside pages. We also inserted pages with customized contents like showing product and service information, branch addresses and important phone numbers and replaced pages with obsolete maps. We made the diary relevant for the end customers by providing plenty of space on each page for the users. The one week glance that spans on a two page spread enables users to catch their attention at a single glance.
CEC’s approach has yield significant value to financial institutions give away item. The approach did not only make the diary better but made it different.
Product’s Value Increased by 100%.